Honolulu Retail
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Mosher-Cates |
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Submitted by Molly Mosher-Cates,
principal broker with the Kailua, Hawaii, office of Sperry Van Ness/MC Realty Advisors. Posted 08/03/07.
What area is your expertise?
• My primary focus is on the island of Oahu, Hawaii. I have also included some information for the island of Maui, Hawaii.
What trends do you see presently in retail development in your area?
• Rent is up, vacancy is down and 3 million square feet of new retail is planned by 2009 on the island of Oahu. This represents a 25 percent increase in retail inventory.
What type of retail product is doing well in your area?
• With over 7 million tourists each year visiting Hawaii, local merchandise does well. High-end retail has suffered from the reduced visitor count from Japan.
What retailers are new to your area?
• Target has recently announced they are looking at both Kapolei (the second city) and the former Costco location in Salt Lake. In addition Nordstrom will open their first store in early 2008. The Nordstrom store will be approximately 200,000 square feet and will be adjacent to Ala Moana Shopping Center. Walgreens and Whole Foods Market are also expected to open their first store within a year.
Who are the active retail developers in your area?
• General Growth with Ala Moana Shopping Center and Ward Centers, The McNaughton Group in Kapolei, and the Festival Companies in Waikiki are all active in our area.
Please name one or two significant retail developments in your area. What impact will these projects have on the market?
• One of the most significant developments is in Waikiki where Waikiki Beach Walk, Lewers and Beach Walk intersect with Kalakaua Ave. The owner, Outrigger Enterprises, has completed Phase I of the $535 million project with over 46 new retail stores and restaurants in the 8-acre development. Most of the new stores in the Waikiki Beach Walk opened in the first 4 months of 2007. Waikiki Beach Restaurants include Roy’s Waikiki, Ruth’s Chris Steakhouse, Yard House, Molokai Grill, Giovanni Pastrami, Kai-Wa and Taormina Sicilian Cuisine.
• Phase II of the project includes the Trump Tower scheduled for completion in 2009. The condo portion of the tower sold out in one day with $700 million in sales.
• Another Waikiki redevelopment project is the Royal Hawaiian Shopping Center consisting of 293,000 square feet and three city blocks on Kalakaua Ave. in Waikiki. This is the first major renovation since it was built in 1979. The owner, Kamehameha Schools, and developer, The Festival Companies, are completing an $84 million facelift with over 100 new stores and restaurants. Tenants will include Fendi, Hermés, Salvatore Ferragamo, Cartier, Bvlgari, Kaimana Kea Rolex Store, Tourneau, Kate Spade, L'Occitane, Furla, LeSportsac, Hilo Hattie, Pacific Harley-Davidson, Island Snow, Sunglass Hut, Crazy Shirts, Philip Rickard Honolulu jewelry, Allure Swimwear, Princesse Tam Tam Lingerie, Señor Frog's Restaurant and Bar, Señor Frog's Retail Store, Beijing Chinese Seafood, Restaurant Suntory and The Cheesecake Factory.
Where is the majority of development taking place? Why is this area doing well?
• Retail development is occurring primarily in Waikiki, Kakaako and Kapolei on the island of Oahu. Waikiki is getting a makeover with the Waikiki Beach Walk project and the Royal Hawaiian Shopping Center renovation. General Growth has a $100 million project called Ward Village Shops in Kakaako. The second city, Kapolei, has 10,000 new homes projected over the next ten years.
What area do you expect to be the next big retail development market? Why?
• There are 1.6 million square feet of new retail under consideration on the island of Maui, which would add 60 percent to the current retail inventory. There has been a lot of resort and residential development on the island of Maui and great demand for retail. Average retail rent is at $3.70 per square foot with 4 percent to 6 percent vacancy.
Please describe the retail leasing activity in your area.
• High demand for quality locations.
What major leases have been closed recently?
• Whole Foods Market announced they will open their first store in Hawaii in early 2008 at Kahala Mall at the 26,000-square-foot site of the former Star Market. Also planned is a 67,000-square-foot Whole Foods Market store at General Growth Properties’ Ward Village Shops in Kakaako. That development has been delayed due to the discovery of ancient Hawaiian bones at the site.
Please give a measure of retail vacancy rates and a measure of available sublease space.
• Retail vacancy rates on the island of Oahu are running approximately 2 percent to 3 percent. Base rent averages $3.00 to $4.00 per square foot per month. The exception is Waikiki at $15.00 per square foot per month.
What types of retailers should look into your market in the coming year? What type of retail is needed?
• Many retailers were reluctant to come to Hawaii because of the additional cost involved. We’ve made progress in overcoming that perception as many retailers report Hawaii stores with the highest grossing sales per square foot. Many islanders are excited about the expected arrival of Target and Walgreens to Hawaii. An island favorite when visiting the mainland is Trader Joe’s.
Would you like to make any additional observations about the retail market in your area?
• The total population of the State of Hawaii is 1.3 million. Tourism adds another 7.4 million visitors to the islands. Local communities continue to express resistance to big-box retailers as many of the local mom-and-pop stores continue to close. The Kauai County Council recently voted to limit the size of retail stores to not more than 75,000 square feet to preserve the rural character of Kauai and effectively averting a Wal-Mart Supercenter, planned to be the first in the state. Wal-Mart previously submitted plans to expand their Kauai store from 119,000 square feet to 215,000 square feet. Wal-mart purchases over $150 million worth of local goods in the islands.